DividendsYou know that buying a stock makes you part owner of a company, theoretically with millions of other people. But, while
ownership has its privileges (at minimum you get a neat stock certificate and an invitation to the annual meeting), being
an owner doesn't necessarily pay. Sure, you make money if the stock goes up, but only if you sell, and you can, in theory,
lose all the value of your investment if the stock tanks.
Enter the dividend. Here, you get money simply from holding
the stock. Companies pay a yield, which is expressed in a percentage based on the stock's price. For example, if a stock trades
at $10, and pays a 10% annual yield, your dividend payment would be a $1. (Usually, companies break out the payments quarterly,
so, using our example, you¿d get, well, a quarter each quarter.)
Companies that pay dividends fall into a few categories.
First, you've got your big, stable companies that generate enough cash that it makes sense to throw some back to shareholders.
Next, there are businesses, like real estate investment trusts, that are in the business of sitting back and receiving cash,
then distributing it to holders. And, then there are companies that need to dangle a high dividend yield like a carrot to
ease investor fears. Cigarette-maker Altria has been doing this for years.
Simply because a company pays a dividend
doesn't make it a good investment. After all, you may want to take a chance on a growth stock that can move higher in price
than dividend payers are known to do. But, you can¿t beat the safety of knowing that, even if a stock doesn't move in a year,
you¿re at least making something off your investment.